Mohammed V University, Morocco
The theme of the 2015 summer university was selected by the academic committee of the Aladdin Project. With the advent of mass media and the internet, the modern world has shifted from a print culture to a visual culture: a new age of image-centered communication has begun. In this transition, the use of analogical thinking has also shifted from verbal metaphors to visual ones. This shift is particularly evident in the use of intercultural communication. This year’s program explored the power of images as a basic and indispensable tool of cultural interaction: how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. A focus was put on the role of the various media in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, film and the newly-arrived social media manipulate images to create desired emotional effects. We looked at the most controversial areas of image persuasiveness today — advertising, politics, and entertainment. Cutting across many disciplines (psychology, politics, history, sociology, law, religious studies, journalism…), the course was done in the form of a lecture series combined with active participation by students in the form of project presentations and discussion groups.
What students said:
Origin of the students (Class of 2015)
The opening ceremony
Teaching staff
- Tülin Erdem
- Yilmaz Esmer
- Nilufer Göle
- Riva Kastoryano
- David S. Katz
- Özcan Mutlu
- Nilüfer Narli
- Lucy Nusseibeh
- Tudor Parfitt
- Cengiz Sisman
- Selcuk Sirin
- Ali AKAY

Before joining Stern in 2006, Tulin Erdem has also been the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business, University of California at Berkeley, where she served also as the Associate Dean for Academic Affairs and the Marketing Group Chair, and the Ph.D. Director at the Haas School of Business.
Her research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision-making under uncertainty, econometric modeling and pricing. She has published several papers in top field journals. She has received best paper awards, as well major research grants, including two major National Science Foundation grants. She served as an AE at Marketing Science, Journal of Consumer Research and Quantitative Marketing and Economics. She was the editor-in-chief of the Journal of Marketing Research (2009-2012). She is currently serving on the advisory council of Journal of Marketing Research and on the editorial boards of International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Marketing Letters and Marketing Science.Tulin Erdem also served as the President of INFORMS Marketing Society (ISMS).
Tulin Erdem has a BA (Bogazici University) and MA in Economics and Ph.D. in Business Administration (University of Alberta. Major: marketing; Minors: economics, statistics).

* 2007 Transformation Research Initiative (study of elite values in seven countries)
* 2007 European Social Survey, Round 4
* 2005-06 European Social Survey, Round 2
* 2003 Survey of the values of the economic elites
* 2002 Turkish post-election survey including the international CSES module.

She is currently directing a research project on the Islamic visibilities and the transformation of the European public sphere. The project, funded by ERC, is an outcome of investigation engaged in the graduate seminars given at EHESS since 2001 on the modes of public appearance of Islamic piety. Focusing on the notion of public sphere, her work emphasizes the importance of the cultural realm and the mediation between the personal and the political. The categories of intimate, corporal, sexual, spatial, as well as the esthetic forms are privileged to study the manifestations and configurations of Islamic visibility. She is currently conducting a European scale research project entitled “Islam in the Making of a European Public Sphere”, EUROPUBLICISLAM, awarded by the ERC Advanced Grant and funded by the European Research Council.




Narlı is a Full professor of Political Sociology in the Faculty of Arts and Sciences at Bahçesehir University. Currently, she is teaching in the Sociology Department she founded in 2005. She was Vice Rector of the university till September 2006. Before being appointed as Vice-rector on September 1, 2005, she was the founding Dean to the Faculty of Communication at Kadir Has University (October 2003-August 2005). Before that, she had been the founder and department head of Sociology Department at Marmara University, where she also chaired the Sociology and Anthropology Department of the Middle East Studies Institute. She also taught at Istanbul University Women Studies Institute (1995-1999). She was visiting scholar at Maryland University (in the summer of 2007).
Narli’s topics of research and teaching interest include: civil-military relations and military and good governance in Turkey, Islamist movements in Southeast Asia and Middle East, political participation of Muslim women, irregular migration in the Balkans, and political memory. Narli has experiences in distant learning with CUNY and Shangai TV University of China (2004).


Over his career his chief academic interests have included Jews in Asia and Africa, the Sephardi/Mizrahi communities of the Muslim world, Jewish-Muslim relations, Hebrew and Hebrew Literature, Judaising Movements, Jewish genetic discourses and issues around race in modern times and the role played by the workings of the myth of the Lost Tribes of Israel throughout history. He has authored or edited 26 books and presented 10 documentaries for the BBC, PBS, Channel Four and the History Channel among others. His latest books are Black Zion ed. with Edith Bruder (Cambridge Scholars’ Press 2012); Black Jews in Africa and the Americas (Harvard University Press, 2013); ed. with Dario Miccolli and E. Trevisan-Semi, Memory and Ethnicity: Ethnic Museums in Israel and the Diaspora, (Cambridge Scholars’ Press 2013) and with Annette Fromm Gogodala: Transition and Revival, (Patricia and Philip Frost Art Museum, Florida International University 2014.)



Lectures
- The power of images: a 21st century revolution? (Prof Nilufer Göle)
- The power of images: Media, Myths and Stereotypes (Prof. Lucy Nusseibeh)
- Representation of the Other in print and social Media (Prof. Nilufer Narli)
- The image and Muslim tradition (Prof. Nilufer Narli)
- Complexity, Enlightenment and Resistance (Prof. Lucy Nussaibeh)
- The power of moving images (Alinur Velidedeoglu, producer and film maker)
- How we measure public perception (Prof. Selcuk Sirin)
- Images in Marketing and Advertising (Prof. Tülin Erdem)
- Use and misuse of images in politics (Özcan Mutlu, member of Bundestag)
- Images of the Other in Jewish-Muslim confrontation 1900-2015 (Prof. Tudor Parfitt)
- How Demonization works (Prof. David Katz)
- Symbols, Myths and Images (Prof. Tudor Parfitt)
- Christianity: from icon to image (Prof. David Katz)
- The Image of Anne Frank: a case study (Yves Kugelmann, Anne Frank foundation)
- The Image and mystic traditions (Prof. Cengiz Sisman)
- Extremists and their manipulation of images (Prof. Riva Kastoryano)
- West and East: confronting Image with Reality (Prof. Yilmaz Esmer)
- The Politics of perception in the Image age (Prof. Riva Kastoryano)